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Pragya Shalini Kapoor

Sample profile

Content Marketing Lead at Groww | ex-Wipro

Works at
Groww
Location
Mumbai, India · IST (UTC+5:30)
Experience
10+ years experience
Education
IIM Calcutta
Languages
English, Hindi, Marathi
Co-founder
Message Connect

Overview

Based in Mumbai. I work on content and SEO at Groww. Hired and trained a content team of 4. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Most at home with content strategy and analytics. I coach a junior basketball team.

Good reasons to reach out
  • People who want to build this with me
  • Speaking or podcast invitations
Please don't message about
  • Courses and coaching offers
  • Crypto token projects

Prefers short, specific messages

Skills
editorialanalyticscopywritingcontent strategy
Co-founderLooking for a co-founder
closes in 3 months

Looking for an ML-focused co-founder for farm-input financing for restaurant chains

The idea
Looking for an ML-focused co-founder for farm-input financing for restaurant chains
Stage
Customer interviews
I bring
11 years in content and SEO
Looking for
Commercial co-founder who has sold to enterprises
Commitment
Full-time now
Location
Mumbai or remote

I bring 10 years of content and SEO (currently Groww). Ideally you've shipped B2B software. Incorporated, self-funded so far.

Mumbai, India · remote OKeditorialanalyticscopywriting
Open

Experience

  1. Content Marketing Lead
    Mar 2023 - Present
    Groww · 3 yr 8 mo · Full-time · Mumbai, India
    • Launched 13 campaigns, 3 of them in new markets.
    • Hired and trained a content team of 6.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Product Marketing Manager
    Oct 2021 - Mar 2023
    Wipro · 1 yr 5 mo · Full-time · Mumbai, India
    • Launched the care product in 9 markets.
    • Took care activation from 32% to 39% in three quarters.
  3. Growth Marketing Manager
    Jul 2018 - Oct 2021
    Philips · 3 yr 3 mo · Full-time · Mumbai, India
    • Grew organic traffic from 129k to 1558k monthly visits.
    • Built a library of 507 articles that still drives sign-ups.
  4. Marketing Associate
    Oct 2016 - Jul 2018
    Swiggy · 1 yr 9 mo · Full-time · Mumbai, India
    • Built a library of 247 articles that still drives sign-ups.
    • Grew organic traffic from 200k to 1422k monthly visits.

References

No references yet.

Education

  1. IIM Calcutta
    MBA, Business Administration
    2019 - 2021
  2. SRM Institute of Science and Technology
    B.Tech, Psychology
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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