Purvi Nisha Ranade

S

Growth Marketing Manager at Orchard Analytics · paid social, Google Ads

Orchard Analytics
Mumbai, India · IST (UTC+5:30)
7+ years experience
Narsee Monjee Institute of Management Studies
English, Hindi, Marathi
Messaging unavailable

Overview

Based in Mumbai. I work on performance marketing at Orchard Analytics. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Most at home with attribution and brand strategy. Volunteer coding coach for school students.

Good reasons to reach out
  • Second opinions on CAC/LTV decisions
  • Questions about performance marketing
  • Working sessions on Google Ads
Please don't message about
  • Courses and coaching offers
  • Generic networking requests
  • Offshore staffing offers

Replies on weekday evenings

Skills
attributionGoogle Adsbrand strategycreative testingCAC/LTVpaid social

Experience

  1. Growth Marketing Manager
    Apr 2022 - Present
    Orchard Analytics · 4 yr 6 mo · Full-time · Mumbai, India
    • Cut blended CAC by 20% while doubling spend.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Ran 632 creative tests a year across paid social.
  2. Marketing Associate
    Jan 2021 - Apr 2022
    Mastercard · 1 yr 3 mo · Full-time · Mumbai, India
    • Ran 706 creative tests a year across paid social.
  3. Marketing Associate
    Oct 2019 - Jan 2021
    MakeMyTrip · 1 yr 3 mo · Full-time · Mumbai, India
    • Launched 7 campaigns, 4 of them in new markets.

References

No references yet.

Education

  1. Narsee Monjee Institute of Management Studies
    MBA, Business Administration
    2019 - 2021
  2. IIIT Hyderabad
    B.Tech, Marketing
    2014 - 2018

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