Refilwe Petersen
SMarketing Associate at Orchard Analytics · CAC/LTV, creative testing
- Orchard Analytics
- Johannesburg, South Africa · SAST (UTC+2)
- 1+ years experience
- Ashesi University
- English, Afrikaans
Messaging unavailable
Overview
1 years in marketing, the last 1 at Orchard Analytics, where I work on the acquisition team. Cut blended CAC by 31% while doubling spend. Board games, hiking, and terrible puns.
Good reasons to reach out
- Second opinions on email decisions
- Thoughtful intros to people in my field
- Questions about performance marketing
Please don't message about
- Crypto token projects
- Guest post swaps
Prefers short, specific messages
Skills
emailCAC/LTVattributioncreative testingpaid socialGoogle Ads
Experience
- Marketing AssociateOct 2025 - PresentOrchard Analytics · 1 yr · Full-time · Johannesburg, South Africa
- Ran 504 creative tests a year across paid social.
- Launched 10 campaigns, 6 of them in new markets.
Projects
Performance marketing benchmark
2025Reproducible benchmarks comparing CAC/LTV and Google Ads on real workloads.
Conference talk: lessons from acquisition
2023What went wrong and what worked while scaling performance marketing.
References
No references yet.
Education
- Ashesi UniversityBSc, Journalism2020 - 2024
Details
Compensation expectations
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Direct contact details
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