Zara Asha Gupta

S

Founder & CEO at Orchard Analytics · open source, product

Orchard Analytics
London, UK · GMT (UTC+0)
12+ years experience
London Business School
English
Messaging unavailable

Overview

I started Orchard Analytics to fix developer tooling for teams who were tired of the workarounds. Took Orchard Analytics from zero to $6 million ARR. Previously built and sold a small developer tooling company. Learning to draw.

Good reasons to reach out
  • Working sessions on developer tools
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Unpaid work or spec projects
  • Paid accelerator offers

Fastest replies in the morning

Skills
developer toolsopen sourceRustproductcommunity

Experience

  1. Founder & CEO
    Nov 2025 - Present
    Orchard Analytics · 11 mo · Full-time · London, UK
    • Previously built and sold a small developer tooling company.
    • Took Orchard Analytics from zero to $11 million ARR.
    • Grew the team to 47 people across 2 countries.
  2. Business Analyst
    Aug 2023 - Oct 2025
    Revolut · 2 yr 2 mo · Full-time · London, UK
    • Shipped 6 launches on the storage team without a rollback.
  3. Business Analyst
    Apr 2020 - Aug 2023
    Bloomberg · 3 yr 4 mo · Full-time · London, UK
    • Shipped 25 launches on the storage team without a rollback.
    • Reduced cloud spend on storage by 24% in two quarters.
  4. Associate Partner
    Feb 2018 - Apr 2020
    Vodafone · 2 yr 2 mo · Full-time · London, UK
    • Grew the storage team from 5 to 24 engineers.
    • Cut p99 latency on the storage services from 536ms to 115ms.
  5. Engagement Manager
    Nov 2014 - Feb 2018
    Deloitte · 3 yr 3 mo · Full-time · London, UK
    • Ran commercial diligence on 10 deals.

Projects

Write-up: developer tooling in practice
2025

A long-form guide to developer tooling for people starting out.

Open-source community toolkit
2023

A small library for developer tooling that 49 developers star on GitHub.

References

No references yet.

Education

  1. London Business School
    MBA, Business Administration
    2003 - 2005
  2. University of Bristol
    BSc, Engineering
    1998 - 2001

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