Rashmi Vaishnavi Bhat

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Growth Marketing Manager at Capgemini · CRM, Braze

Capgemini
New Delhi, India · IST (UTC+5:30)
6+ years experience
ISB Hyderabad
English, Hindi
Messaging unavailable

Overview

I work on lifecycle marketing at Capgemini in New Delhi. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Lifted 90-day retention 7 points with lifecycle programs. Before that: LTIMindtree and Boston Consulting Group. Board member at a local non-profit.

Good reasons to reach out
  • Questions about lifecycle marketing
  • Working sessions on email
Please don't message about
  • Offshore staffing offers
  • Agency or outsourcing pitches

Best reached early in the week

Skills
emailsegmentationCRMBrazeretention

Experience

  1. Growth Marketing Manager
    Oct 2023 - Present
    Capgemini · 3 yr · Full-time · New Delhi, India
    • Hired and trained a lifecycle team of 9.
    • Launched 6 campaigns, 5 of them in new markets.
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Jan 2022 - Oct 2023
    LTIMindtree · 1 yr 9 mo · Full-time · New Delhi, India
    • Lifted 90-day retention 11 points with lifecycle programs.
    • Launched 13 campaigns, 2 of them in new markets.
  3. Marketing Associate
    Oct 2020 - Jan 2022
    Boston Consulting Group · 1 yr 3 mo · Full-time · New Delhi, India
    • Lifted 90-day retention 14 points with lifecycle programs.

References

No references yet.

Education

  1. ISB Hyderabad
    MBA, Business Administration
    2021 - 2023
  2. IIT Madras
    B.Tech, Journalism
    2016 - 2020

Details

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