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Overview
7 years in marketing, the last 4 at Microsoft, where I work on the content team. Grew organic traffic from 126k to 939k monthly visits. Hired and trained a content team of 4. Before that: Mashreq and Google. Most at home with analytics and editorial. I host a monthly meetup on content and SEO.
Good reasons to reach out
- Working sessions on content strategy
- Second opinions on copywriting decisions
Please don't message about
- Courses and coaching offers
- SEO and link-building offers
- Agency or outsourcing pitches
Best reached early in the week
Skills
analyticseditorialcopywritingcontent strategy
Experience
- Content Marketing LeadJun 2022 - PresentMicrosoft · 4 yr 5 mo · Full-time · Muscat, Oman
- Built a library of 839 articles that still drives sign-ups.
- Hired and trained a content team of 8.
- Grew organic traffic from 189k to 1848k monthly visits.
- Growth Marketing ManagerMar 2021 - Jun 2022Mashreq · 1 yr 3 mo · Full-time · Muscat, Oman
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Launched 7 campaigns, 2 of them in new markets.
- Marketing AssociateOct 2019 - Mar 2021Google · 1 yr 5 mo · Full-time · Muscat, Oman
- Launched 7 campaigns, 2 of them in new markets.
- Built a library of 157 articles that still drives sign-ups.
References
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Education
- American University of BeirutBE, Psychology2015 - 2019
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