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Richard Ferguson

Sample profile

Director of Product at General Motors · Onboarding and activation · lifecycle, experimentation

Works at
General Motors
Location
Austin, TX · CT (UTC-6)
Experience
11+ years experience
Education
Booth School of Business
Languages
English, Spanish

Overview

Based in Austin. I lead onboarding and activation at General Motors. Killed 6 features nobody used and shipped the 2 that customers asked for. Before that: Johnson & Johnson and Deloitte. Big believer in written communication.

Good reasons to reach out
  • Working sessions on experimentation
  • Questions about onboarding and activation
  • Second opinions on lifecycle decisions
Please don't message about
  • Sales demos
  • Unpaid work or spec projects
  • SEO and link-building offers
Skills
MLSQLexperimentationgrowthuser researchlifecycle

Experience

  1. Director of Product
    Dec 2024 - Present
    General Motors · 1 yr 11 mo · Full-time · Austin, TX
    • Killed 7 features nobody used and shipped the 3 that customers asked for.
    • Grew growth revenue from $9 million to $37 million ARR.
    • Cut time-to-first-value for new growth customers from 13 days to 4.
  2. Group Product Manager
    Nov 2022 - Dec 2024
    Johnson & Johnson · 2 yr 1 mo · Full-time · Austin, TX
    • Grew growth revenue from $2 million to $39 million ARR.
    • Took growth activation from 24% to 45% in three quarters.
  3. Senior Product Manager
    Dec 2020 - Aug 2022
    Deloitte · 1 yr 8 mo · Full-time · Austin, TX
    • Ran 194 customer interviews before writing the first spec.
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
  4. Group Product Manager
    Aug 2018 - Dec 2020
    Bain & Company · 2 yr 4 mo · Full-time · Austin, TX
    • Took growth activation from 33% to 55% in three quarters.
  5. Principal Product Manager
    Jan 2016 - Aug 2018
    Starbucks · 2 yr 7 mo · Contract · Austin, TX
    • Backed 12 founders at pre-seed and seed.

References

No references yet.

Education

  1. Booth School of Business
    MBA, Business Administration
    2008 - 2010
  2. Parsons School of Design
    BFA, Computer Science
    2000 - 2004

Details

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