Rob Bevan

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Growth Marketing Manager, ASOS - email · retention · CRM

ASOS
London, UK · GMT (UTC+0)
4+ years experience
University College Dublin
English
Messaging unavailable

Overview

Growth Marketing Manager at ASOS, focused on lifecycle marketing. Hired and trained a lifecycle team of 9. Most at home with email and retention. Outside work: long runs and longer podcasts.

Good reasons to reach out
  • Second opinions on email decisions
  • Working sessions on ABM
  • Speaking or podcast invitations
Please don't message about
  • Courses and coaching offers
  • Agency or outsourcing pitches

Answers in batches on Fridays

Skills
ABMretentionemailsegmentationCRMBraze

Experience

  1. Growth Marketing Manager
    Oct 2022 - Present
    ASOS · 4 yr · Full-time · London, UK
    • Launched 11 campaigns, 6 of them in new markets.
    • Lifted 90-day retention 11 points with lifecycle programs.
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.

References

No references yet.

Education

  1. University College Dublin
    BSc, Marketing
    2019 - 2022

Details

Compensation expectations
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Direct contact details
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