Robert Wells

Marketing Director at Nimbus Works | ex-IBM

Nimbus Works

Seattle, WA · PT (UTC-8)

10+ years experience

Yale University

English

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Overview

10 years in marketing, the last 4 at Nimbus Works, where I lead the brand team. Launched 14 campaigns, 5 of them in new markets.

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Slower in the last week of each quarter

Skills

agency managementbrand strategyconsumer insightcampaignsstorytelling

Marketing Director
Feb 2023 - Present
Nimbus Works · 3 yr 8 mo · Full-time · Seattle, WA
- Launched 10 campaigns, 4 of them in new markets.
- Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
Product Marketing Manager
Sep 2021 - Feb 2023
IBM · 1 yr 5 mo · Full-time · Seattle, WA
- Launched the AI products product in 10 markets.
- Ran 96 customer interviews before writing the first spec.
Growth Marketing Manager
Dec 2017 - Sep 2021
Airbnb · 3 yr 9 mo · Full-time · Seattle, WA
- Hired and trained a brand team of 11.
- Launched 19 campaigns, 3 of them in new markets.
Marketing Associate
Oct 2016 - Dec 2017
Goldman Sachs · 1 yr 2 mo · Full-time · Seattle, WA
- Launched 20 campaigns, 6 of them in new markets.

Side project: a budgeting app

2026

Built with storytelling and consumer insight. 4440 people used it last year.

Open-source brand strategy toolkit

2025

A small library for brand that 629 developers star on GitHub.

No references yet.

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