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Ryan Foo

Sample profile

Content Marketing Lead at Petronas | ex-Amazon

Works at
Petronas
Location
Singapore · SGT (UTC+8)
Experience
10+ years experience
Education
University of the Philippines Diliman
Languages
English, Mandarin
Co-founder
Message Connect

Overview

Based in Singapore. I work on content and SEO at Petronas. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Amazon and Shopee. Most at home with editorial and content strategy. Outside work: long runs and longer podcasts.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on analytics
  • Questions about content and SEO
Please don't message about
  • Guest post swaps
  • Crypto token projects
  • Offshore staffing offers

Best reached early in the week

Skills
analyticseditorialcopywritingcontent strategy
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for price monitoring for manufacturers in Southeast Asia

The idea
Looking for an operations co-founder for price monitoring for manufacturers in Southeast Asia
Stage
Idea
I bring
4 years in content and SEO
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time after funding
Location
Singapore or remote

I bring 10 years of content and SEO (currently Petronas). Ideally you've built ML systems in production. Full-time from day one.

Singapore · remote OKeditorialcontent strategycopywriting
Open

Experience

  1. Content Marketing Lead
    Nov 2025 - Present
    Petronas · 1 yr · Full-time · Singapore
    • Grew organic traffic from 44k to 729k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 6.
  2. Marketing Associate
    Dec 2023 - Nov 2025
    Amazon · 1 yr 11 mo · Full-time · Singapore
    • Grew organic traffic from 68k to 1514k monthly visits.
  3. Product Marketing Manager
    Mar 2021 - Dec 2023
    Shopee · 2 yr 9 mo · Full-time · Singapore
    • Ran 110 customer interviews before writing the first spec.
    • Launched the AI products product in 4 markets.
  4. Product Marketing Manager
    May 2019 - Mar 2021
    Telstra · 1 yr 10 mo · Contract · Singapore
    • Launched the growth product in 7 markets.
    • Cut time-to-first-value for new growth customers from 19 days to 3.
  5. Marketing Associate
    Oct 2016 - May 2019
    Bank Central Asia · 2 yr 7 mo · Full-time · Singapore
    • Grew organic traffic from 55k to 610k monthly visits.

References

No references yet.

Education

  1. University of the Philippines Diliman
    BS, Economics
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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