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Overview
I've spent 7 years on content and SEO - first at Mobileye, now at Accenture. Built a library of 494 articles that still drives sign-ups. Most at home with content strategy and copywriting. Trail runner and occasional climber.
Good reasons to reach out
- Second opinions on positioning decisions
- Speaking or podcast invitations
- Working sessions on copywriting
Please don't message about
- Offshore staffing offers
- Generic networking requests
Replies on weekday evenings
Skills
analyticspositioningcontent strategycopywritingeditorial
Experience
- Content Marketing LeadMay 2026 - PresentAccenture · 6 mo · Full-time · Jeddah, Saudi Arabia
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Grew organic traffic from 151k to 709k monthly visits.
- Launched 15 campaigns, 6 of them in new markets.
- Growth Marketing ManagerMay 2023 - May 2026Aramco · 3 yr · Full-time · Jeddah, Saudi Arabia
- Grew organic traffic from 136k to 1125k monthly visits.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateFeb 2022 - May 2023e& · 1 yr 3 mo · Full-time · Jeddah, Saudi Arabia
- Built a library of 485 articles that still drives sign-ups.
- Grew organic traffic from 50k to 1119k monthly visits.
- Marketing AssociateJul 2019 - Nov 2021Mobileye · 2 yr 4 mo · Full-time · Jeddah, Saudi Arabia
- Launched 14 campaigns, 2 of them in new markets.
- Built a library of 496 articles that still drives sign-ups.
Projects
Side project: a reading list app
2026Built with positioning and analytics. 3749 people used it last year.
Conference talk: lessons from content
2023What went wrong and what worked while scaling content and SEO.
References
No references yet.
Education
- Qatar UniversityBSc, Journalism2015 - 2019
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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