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Sangeetha Devarajan

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Marketing Director at Ridge Care | ex-Myntra

Works at
Ridge Care
Location
Hyderabad, India · IST (UTC+5:30)
Experience
13+ years experience
Education
XLRI Jamshedpur
Languages
English, Hindi, Telugu
Hiring
Message Connect

Overview

Marketing Director at Ridge Care, focused on content and SEO. Hired and trained a content team of 12. Grew organic traffic from 75k to 1727k monthly visits. Swimming before work keeps me sane.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Working sessions on editorial
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Paid follower schemes
  • Offshore staffing offers

Best reached early in the week

Skills
copywritinganalyticseditorialcontent strategy
HiringHiring for a role
closes in 3 months

Building out content at Ridge Care: product marketers wanted in Hyderabad

Role
Product marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
₹18-80 LPA
Team
Content, 14 people
Start
This quarter
Must have
Campaigns you can show results for Strong writing Clear written communication
Process
3 conversations, no take-home

Comp ₹22-54 LPA. We decide within ten days. Message me with one thing you shipped that you're proud of.

Hyderabad, India · remote OKeditorialanalyticscopywriting
Open

Experience

  1. Marketing Director
    Aug 2024 - Present
    Ridge Care · 2 yr 3 mo · Full-time · Hyderabad, India
    • Hired and trained a content team of 8.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 6 campaigns, 4 of them in new markets.
  2. Senior Brand Manager
    Mar 2023 - Aug 2024
    Myntra · 1 yr 5 mo · Full-time · Hyderabad, India
    • Hired and trained a content team of 4.
  3. Product Marketing Manager
    Feb 2020 - Mar 2023
    HDFC Bank · 3 yr 1 mo · Full-time · Hyderabad, India
    • Launched the growth product in 3 markets.
    • Killed 4 features nobody used and shipped the 3 that customers asked for.
  4. Marketing Associate
    Mar 2017 - Feb 2020
    Bajaj Finserv · 2 yr 11 mo · Full-time · Hyderabad, India
    • Grew organic traffic from 126k to 889k monthly visits.
  5. Marketing Associate
    Apr 2014 - Mar 2017
    SAP · 2 yr 11 mo · Full-time · Hyderabad, India
    • Launched 10 campaigns, 2 of them in new markets.
    • Grew organic traffic from 114k to 607k monthly visits.

References

No references yet.

Education

  1. XLRI Jamshedpur
    MBA, Business Administration
    2016 - 2018
  2. IIT Guwahati
    B.Tech, Business Administration
    2008 - 2012

Details

Compensation expectations
What they are targeting for their next role.
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