Sanjay Prasad
SHead of Marketing, Oak HQ - CAC/LTV · paid social · attribution
- Oak HQ
- Noida, India · IST (UTC+5:30)
- 13+ years experience
- St. Xavier's College, Mumbai
- English, Hindi
Messaging unavailable
Overview
Currently at Oak HQ, where I lead performance marketing with a team of 8. Hired and trained a acquisition team of 8. I write a small newsletter about performance marketing.
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- Speaking or podcast invitations
- Thoughtful intros to people in my field
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- Courses and coaching offers
- Paid follower schemes
Checks messages twice a week
Skills
attributionpaid socialGoogle Adscreative testingCAC/LTV
Experience
- Head of MarketingDec 2024 - PresentOak HQ · 1 yr 10 mo · Full-time · Noida, India
- Hired and trained a acquisition team of 7.
- Cut blended CAC by 37% while doubling spend.
- Marketing AssociateApr 2022 - Dec 2024ICICI Bank · 2 yr 8 mo · Full-time · Noida, India
- Ran 233 creative tests a year across paid social.
- Marketing AssociateMar 2020 - Feb 2022Myntra · 1 yr 11 mo · Full-time · Noida, India
- Cut blended CAC by 29% while doubling spend.
- Ran 763 creative tests a year across paid social.
- Growth Marketing ManagerJun 2016 - Mar 2020Hindustan Unilever · 3 yr 9 mo · Full-time · Noida, India
- Launched 4 campaigns, 2 of them in new markets.
- Marketing AssociateJan 2014 - Jun 2016PwC · 2 yr 5 mo · Full-time · Noida, India
- Launched 11 campaigns, 3 of them in new markets.
- Ran 796 creative tests a year across paid social.
Projects
Performance marketing benchmark
2024Reproducible benchmarks comparing CAC/LTV and paid social on real workloads.
Write-up: performance marketing in practice
2024A long-form guide to performance marketing for people starting out.
References
No references yet.
Education
- St. Xavier's College, MumbaiB.A., Psychology2005 - 2009
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Direct contact details
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