Sara Beatriz Gomez

Marketing Director at Mercedes-Benz · webinars, ABM

Mercedes-Benz

Madrid, Spain · CET (UTC+1)

15+ years experience

TU Delft

English, Spanish

Advising Co-founder

Messaging unavailable

Overview

Currently at Mercedes-Benz, where I lead B2B demand generation with a team of 41. Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable. Launched 11 campaigns, 5 of them in new markets. Most at home with HubSpot and demand generation. I coach a junior basketball team.

Good reasons to reach out

Advice on B2B demand generation
People who want to build this with me
Working sessions on webinars
Thoughtful intros to people in my field

Please don't message about

SEO and link-building offers
Unpaid work or spec projects

Replies within two days

Skills

pipelineHubSpotdemand generationwebinarsABM

AdvisingOpen to advising

closes in 3 months

Open to advising Series A teams on webinars

Topics: B2B demand generation, webinars, demand generation
Format: Formal advisor role
Terms: Paid
Capacity: One advisory role at a time
Best for: First-time founders

16 years of B2B demand generation. One call a month or async reviews.

Madrid, Spaindemand generationhubspotpipeline

Open

Co-founderLooking for a co-founder

closes in 3 months

Looking for a technical co-founder for school fee payments for gig workers

The idea: School fee payments for gig workers
Stage: Customer interviews
I bring: 10 years in B2B demand generation
Looking for: Operator who has scaled a team
Commitment: Full-time now
Location: Madrid or remote

I bring 16 years of B2B demand generation (currently Mercedes-Benz). Ideally you've led a design team. Have a working prototype and design partners.

Madrid, Spain · remote OKwebinarshubspotdemand generation

Open

Experience

Marketing Director
Feb 2023 - Present
Mercedes-Benz · 3 yr 8 mo · Full-time · Madrid, Spain
- Generated $8 million of qualified pipeline in a year.
- Launched 8 campaigns, 5 of them in new markets.
Content Marketing Lead
Apr 2021 - Feb 2023
ING · 1 yr 10 mo · Full-time · Madrid, Spain
- Generated $9 million of qualified pipeline in a year.
- Launched 17 campaigns, 4 of them in new markets.
Product Marketing Manager
Jun 2017 - Apr 2021
Philips · 3 yr 10 mo · Full-time · Madrid, Spain
- Killed 5 features nobody used and shipped the 2 that customers asked for.
Senior Brand Manager
Apr 2015 - Feb 2017
LVMH · 1 yr 10 mo · Full-time · Madrid, Spain
- Generated $4 million of qualified pipeline in a year.
Marketing Associate
Oct 2011 - Apr 2015
Bosch · 3 yr 6 mo · Full-time · Madrid, Spain
- Launched 16 campaigns, 6 of them in new markets.
- Generated $25 million of qualified pipeline in a year.

References

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Education

TU Delft
MSc, Psychology
2009 - 2011
Humboldt University of Berlin
BA, Psychology
2006 - 2009

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