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Scott Daniels

Sample profile

Content Marketing Lead at Etsy | ex-Kingsway Software

Works at
Etsy
Location
Dallas, TX · CT (UTC-6)
Experience
5+ years experience
Education
UT Austin
Languages
English

Overview

I've spent 5 years on content and SEO - first at Kingsway Software, now at Etsy. Rebuilt the content reporting so every rupee and dollar of spend is traceable. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Working sessions on analytics
  • Second opinions on editorial decisions
Please don't message about
  • SEO and link-building offers
  • Generic networking requests

Replies within two days

Skills
editorialanalyticscontent strategycopywriting

Experience

  1. Content Marketing Lead
    Sep 2022 - Present
    Etsy · 4 yr 2 mo · Full-time · Dallas, TX
    • Hired and trained a content team of 5.
    • Built a library of 311 articles that still drives sign-ups.
    • Launched 12 campaigns, 6 of them in new markets.
  2. Marketing Associate
    Oct 2021 - Sep 2022
    Kingsway Software · 11 mo · Full-time · Dallas, TX
    • Built a library of 151 articles that still drives sign-ups.
    • Grew organic traffic from 83k to 870k monthly visits.

References

No references yet.

Education

  1. UT Austin
    BS, Economics
    2016 - 2020

Details

Compensation expectations
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Direct contact details
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