Shabnam Farooqui

S

Marketing Director · B2B demand generation · webinars

Philips
Chennai, India · IST (UTC+5:30)
12+ years experience
Srishti Manipal Institute
English, Hindi, Tamil
Advising
Messaging unavailable

Overview

I've spent 12 years on B2B demand generation - first at Myntra, now at Philips. Generated $7 million of qualified pipeline in a year. Board member at a local non-profit.

Good reasons to reach out
  • Advice on B2B demand generation
  • Questions about B2B demand generation
Please don't message about
  • Crypto token projects
  • Unpaid work or spec projects
  • Generic networking requests

Slower in the last week of each quarter

Skills
webinarsdemand generationHubSpotcampaignspipeline
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: B2B demand generation and HubSpot

Topics
B2B demand generation, campaigns, demand generation
Format
Office hours
Terms
Paid
Capacity
Two calls a month
Best for
Seed to Series A teams

12 years of B2B demand generation. Prefer specific questions over coffee chats.

Chennai, Indiademand generationcampaignshubspot
Open

Experience

  1. Marketing Director
    May 2022 - Present
    Philips · 4 yr 5 mo · Full-time · Chennai, India
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
    • Generated $20 million of qualified pipeline in a year.
    • Hired and trained a demand gen team of 6.
  2. Product Marketing Manager
    May 2020 - May 2022
    Atlassian · 2 yr · Full-time · Chennai, India
    • Killed 4 features nobody used and shipped the 4 that customers asked for.
  3. Product Marketing Manager
    Jul 2017 - May 2020
    Hindustan Unilever · 2 yr 10 mo · Full-time · Chennai, India
    • Grew platform revenue from $1 million to $47 million ARR.
  4. Marketing Associate
    Oct 2014 - Jul 2017
    Myntra · 2 yr 9 mo · Full-time · Chennai, India
    • Launched 15 campaigns, 6 of them in new markets.

Projects

Side project: a commute planner
2023

Built with HubSpot and pipeline. 2400 people used it last year.

References

No references yet.

Education

  1. Srishti Manipal Institute
    B.Des, Business Administration
    2009 - 2013

Details

Compensation expectations
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