Shamma Aziz

Overview

Currently at Fable HQ, where I lead brand with a team of 30. Launched 4 campaigns, 4 of them in new markets. Rebuilt the brand reporting so every rupee and dollar of spend is traceable. Learning woodworking.

Replies on weekday evenings

Experience

1. CMO

   Aug 2023 - Present
   Fable HQ · 3 yr 2 mo · Full-time · Berlin, Germany
   • Shipped a rewrite that took build times from 16 minutes to under 3.
   • Led the migration of 42 services to storytelling.
   • Built the experimentation framework 10 product teams use to ship changes safely.
2. Growth Marketing Manager

   Dec 2019 - Aug 2023
   Meta · 3 yr 8 mo · Full-time · Berlin, Germany
   • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
   • Launched 8 campaigns, 5 of them in new markets.
3. Content Marketing Lead

   Jun 2017 - Dec 2019
   BBVA · 2 yr 6 mo · Full-time · Berlin, Germany
   • Launched 12 campaigns, 6 of them in new markets.
4. Product Marketing Manager

   Jan 2016 - Jun 2017
   L'Oréal · 1 yr 5 mo · Full-time · Berlin, Germany
   • Killed 3 features nobody used and shipped the 4 that customers asked for.
   • Launched the care product in 11 markets.
5. Growth Marketing Manager

   Sep 2012 - Jan 2016
   Uber · 3 yr 4 mo · Full-time · Berlin, Germany
   • Hired and trained a brand team of 10.

No references yet.

Education

1. University of Amsterdam

   BSc, Communications
   2000 - 2003