Sherif AlSubaie

S

Founder & CEO, Willow Foods - fundraising · fintech · product

Willow Foods
Riyadh, Saudi Arabia · AST (UTC+3)
8+ years experience
London Business School Dubai
English, Arabic
RaisingHiring
Messaging unavailable

Overview

Building Willow Foods in Riyadh - B2B payments. Took Willow Foods from zero to $2 million ARR. Previously built and sold a small B2B payments company. Before that: Teva and Ooredoo. I write short fiction no one reads.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Investors who back our stage and sector
  • Speaking or podcast invitations
Please don't message about
  • Crypto token projects
  • Fundraising consultants
  • Unpaid work or spec projects

Replies between meetings, usually same day

Skills
fintechB2B salesproductfundraising
RaisingRaising capital
closes in 3 months

Raising a $4M Series A for event ticketing for public hospitals

Stage
Series A
Raising
$4M
Instrument
Convertible note
Committed so far
$704k from operators in the space
Lead investor
Looking for a lead
Traction
$7M ARR after 10 months
Use of funds
Product and compliance

$7M ARR after 10 months. Looking for investors who know AI infrastructure and can help with regulatory approvals.

Riyadh, Saudi Arabiafintechproductb2b sales
Open
HiringHiring for a role
closes in 3 months

Willow Foods is hiring 3 account executives in Riyadh

Role
Account executive
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$133k-$187k + equity
Team
Founding team, 9 people
Start
As soon as possible
Must have
A record of closing B2B deals Experience selling to the buyers we sell to Clear written communication
Process
Decision within 10 days

Comp AED 40k-70k a month. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Riyadh, Saudi Arabiaproductfundraisingb2b sales
Open

Experience

  1. Founder & CEO
    Dec 2022 - Present
    Willow Foods · 3 yr 10 mo · Full-time · Riyadh, Saudi Arabia
    • Took Willow Foods from zero to $6 million ARR.
    • Raised $34 million across 2 rounds.
  2. Sales Development Representative
    Jun 2019 - Dec 2022
    Teva · 3 yr 6 mo · Full-time · Riyadh, Saudi Arabia
    • Shortened the partnerships sales cycle from 12 months to 5.
  3. Enterprise Account Executive
    Oct 2018 - Jun 2019
    Ooredoo · 8 mo · Full-time · Riyadh, Saudi Arabia
    • Closed 221% of quota two years running.
    • Opened 9 new logos over $3 million ACV in the region.

Projects

Open-source product toolkit
2023

A small library for B2B payments that 566 developers star on GitHub.

Conference talk: lessons from company
2023

What went wrong and what worked while scaling B2B payments.

References

No references yet.

Education

  1. London Business School Dubai
    EMBA, Business Administration
    2017 - 2019
  2. University of Dubai
    BBA, Computer Science
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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