Sherin Furtado

Overview

I've spent 16 years on onboarding and activation - first at BigBasket, now at Asian Paints. Launched the growth product in 6 markets. Cut time-to-first-value for new growth customers from 18 days to 1. Before that: American Express and Mahindra Group. I speak at conferences a couple of times a year.

Checks messages twice a week

Experience

1. Director of Product

   Apr 2022 - Present
   Asian Paints · 4 yr 7 mo · Full-time · Pune, India
   • Cut time-to-first-value for new growth customers from 19 days to 3.
   • Grew growth revenue from $3 million to $18 million ARR.
2. Product Manager

   Jul 2020 - Apr 2022
   American Express · 1 yr 9 mo · Full-time · Pune, India
   • Grew growth revenue from $4 million to $38 million ARR.
3. Senior Product Manager

   Nov 2017 - Mar 2020
   Mahindra Group · 2 yr 4 mo · Full-time · Pune, India
   • Killed 6 features nobody used and shipped the 2 that customers asked for.
   • Took growth activation from 33% to 58% in three quarters.
4. Senior Product Manager

   Feb 2015 - Nov 2017
   Oracle · 2 yr 9 mo · Full-time · Pune, India
   • Launched the growth product in 8 markets.
5. Associate Product Manager

   Jul 2011 - Feb 2015
   BigBasket · 3 yr 7 mo · Contract · Pune, India
   • Took growth activation from 19% to 49% in three quarters.
   • Cut time-to-first-value for new growth customers from 21 days to 1.

Projects

No references yet.

Education

1. Amity University

   B.Tech, Computer Science
   2006 - 2010