Shermaine Yang

Co-founder & COO at Ledger Studio · D2C food brands · consumer brands, supply chain

Ledger Studio

Kuala Lumpur, Malaysia · MYT (UTC+8)

11+ years experience

Melbourne Business School

English, Malay

Raising

Messaging unavailable

Overview

Founder of Ledger Studio (D2C food brands). 11 years of building before that. Previously built and sold a small D2C food brands company. Before that: Petronas and Tencent. Most at home with growth and marketing. Kannada theatre fan.

Good reasons to reach out

Investors who back our stage and sector
Early customers and design partners
Working sessions on consumer brands
Second opinions on marketing decisions

Please don't message about

Agency or outsourcing pitches
Generic networking requests

Replies on weekends

Skills

marketingsupply chaingrowthconsumer brands

RaisingRaising capital

closes in 3 months

Pre-seed round open - rent collection for public hospitals, 203 paying customers

Stage: Pre-seed
Raising: $5M
Instrument: Convertible note
Committed so far: $498k from angels
Lead investor: Looking for a lead
Traction: 203 paying customers after 18 months
Use of funds: Go-to-market in two new countries

203 paying customers after 18 months. Looking for investors who know fintech and can help with regulatory approvals.

Kuala Lumpur, Malaysiamarketingconsumer brandsgrowth

Open

Experience

Co-founder & COO
May 2025 - Present
Ledger Studio · 1 yr 5 mo · Full-time · Kuala Lumpur, Malaysia
- Previously built and sold a small D2C food brands company.
- Signed 143 paying customers, 17 of them enterprises.
- Took Ledger Studio from zero to $1 million ARR.
Enterprise Account Executive
Oct 2022 - May 2025
Petronas · 2 yr 7 mo · Full-time · Kuala Lumpur, Malaysia
- Shortened the channel sales cycle from 10 months to 6.
- Signed 21 channel partners that now source 36% of pipeline.
Account Executive
Nov 2019 - Oct 2022
Tencent · 2 yr 11 mo · Full-time · Kuala Lumpur, Malaysia
- Opened 5 new logos over $4 million ACV in the region.
- Signed 18 channel partners that now source 26% of pipeline.
Partnerships Manager
Jul 2016 - Nov 2019
Mercari · 3 yr 4 mo · Full-time · Kuala Lumpur, Malaysia
- Signed 29 channel partners that now source 36% of pipeline.
- Closed 217% of quota two years running.
Senior Account Executive
Jun 2015 - Mar 2016
Grab · 9 mo · Full-time · Kuala Lumpur, Malaysia
- Shortened the public sector sales cycle from 9 months to 5.
- Opened 5 new logos over $1 million ACV in the region.

Projects

Conference talk: lessons from company

2026

What went wrong and what worked while scaling D2C food brands.

References

No references yet.

Education

Melbourne Business School
MBA, Business Administration
2017 - 2019
University of Auckland
BSc, Computer Science
2010 - 2014

Details

Compensation expectations

What they are targeting for their next role.

Visible to connections

Direct contact details

Direct email and a scheduling link.