Shreyasi Nayak

S

Head of Marketing, Northwind Grid - competitive intelligence · pricing · positioning

Northwind Grid
Kolkata, India · IST (UTC+5:30)
10+ years experience
ISB Hyderabad
English, Hindi, Bengali
Hiring
Messaging unavailable

Overview

I've spent 16 years on product marketing - first at HDFC Bank, now at Northwind Grid. Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable. Before that: Adobe and Kotak Mahindra Bank. Most at home with launches and positioning. I coach a junior basketball team.

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Fastest replies in the morning

Skills
launchespricingcompetitive intelligencepositioning
HiringHiring for a role
closes in 3 months

Hiring a senior content lead for the product marketing team - Kolkata

Role
Senior content lead
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
₹36-70 LPA
Team
Product marketing, 10 people
Start
This quarter
Must have
Campaigns you can show results for Strong writing Comfort with ambiguity
Process
Intro call, technical deep dive, team chat

Comp ₹43-62 LPA. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Kolkata, Indiacompetitive intelligencepositioningpricing
Open

Experience

  1. Head of Marketing
    Aug 2024 - Present
    Northwind Grid · 2 yr 2 mo · Full-time · Kolkata, India
    • Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a product marketing team of 10.
    • Launched 10 campaigns, 4 of them in new markets.
  2. Content Marketing Lead
    Feb 2023 - Aug 2024
    Adobe · 1 yr 6 mo · Full-time · Kolkata, India
    • Launched 12 campaigns, 5 of them in new markets.
    • Hired and trained a product marketing team of 12.
  3. Marketing Associate
    Feb 2021 - Feb 2023
    Kotak Mahindra Bank · 2 yr · Full-time · Kolkata, India
    • Launched 13 campaigns, 5 of them in new markets.
  4. Product Marketing Manager
    Sep 2019 - Feb 2021
    Paytm · 1 yr 5 mo · Full-time · Kolkata, India
    • Cut time-to-first-value for new payments customers from 12 days to 2.
  5. Product Marketing Manager
    Jul 2016 - Sep 2019
    HDFC Bank · 3 yr 2 mo · Full-time · Kolkata, India
    • Cut time-to-first-value for new payments customers from 15 days to 1.

Projects

Write-up: product marketing in practice
2023

A long-form guide to product marketing for people starting out.

References

No references yet.

Education

  1. ISB Hyderabad
    MBA, Business Administration
    2012 - 2014
  2. VIT Vellore
    B.Tech, Business Administration
    2006 - 2010

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