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Overview
I've spent 20 years on user research - first at Singtel, now at Rakuten. Ran 128 usability sessions and turned them into a research repository. Before that: Stripe and Ayala Corporation.
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- Thoughtful intros to people in my field
- Working sessions on jobs to be done
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- Courses and coaching offers
- Agency or outsourcing pitches
Best reached early in the week
Skills
usability testingjobs to be donesynthesisinterviews
Experience
- Director of DesignApr 2023 - PresentRakuten · 3 yr 7 mo · Full-time · Taipei, Taiwan
- Built a component library 49 engineers ship with every day.
- Shipped the research redesign that lifted task completion 23%.
- Ran 133 usability sessions and turned them into a research repository.
- Senior Product DesignerFeb 2020 - Apr 2023Stripe · 3 yr 2 mo · Full-time · Taipei, Taiwan
- Cut support tickets about research by 43% with clearer copy and states.
- Design ManagerAug 2017 - Dec 2019Ayala Corporation · 2 yr 4 mo · Full-time · Taipei, Taiwan
- Built a component library 65 engineers ship with every day.
- Ran 107 usability sessions and turned them into a research repository.
- Product DesignerDec 2014 - Aug 2017Visa · 2 yr 8 mo · Full-time · Taipei, Taiwan
- Cut support tickets about research by 28% with clearer copy and states.
- Built a component library 26 engineers ship with every day.
- UX ResearcherMay 2012 - Dec 2014Singtel · 2 yr 7 mo · Full-time · Taipei, Taiwan
- Ran 100 usability sessions and turned them into a research repository.
References
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Education
- Singapore Management UniversityBBM, Industrial Design2002 - 2006
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