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Sienna Wihongi

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Content Marketing Lead at PwC · Content and SEO · content strategy, analytics

Works at
PwC
Location
Sydney, Australia · AEST (UTC+10)
Experience
10+ years experience
Education
KAIST
Languages
English
Open to work
Message Connect

Overview

Currently at PwC, where I work on content and SEO. Grew organic traffic from 144k to 464k monthly visits. Built a library of 855 articles that still drives sign-ups. Before that: SoftBank and Coupang. Most at home with analytics and content strategy. Board games, hiking, and terrible puns.

Good reasons to reach out
  • Roles in content and SEO
  • Speaking or podcast invitations
Please don't message about
  • Guest post swaps
  • Agency or outsourcing pitches

Best reached early in the week

Skills
content strategyeditorialcopywritinganalytics
Open to workLooking for a role
closes in 3 months

Lead Content Marketing Lead roles in agritech - Sydney or remote

Target roles
Lead Content Marketing Lead
Level
Senior
Industries
Logistics, Developer tools
Work mode
Hybrid
Available
Immediately
Work authorization
Authorized to work in Australia
What I'm looking for
Hands-on work on analytics with room to mentor.
Not interested in
Pure people management

10 years in content and SEO. Strongest at editorial and content strategy. Available immediately.

Sydney, Australia · remote OKeditorialanalyticscontent strategy
Open

Experience

  1. Content Marketing Lead
    Mar 2025 - Present
    PwC · 1 yr 8 mo · Full-time · Sydney, Australia
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 75k to 1466k monthly visits.
    • Launched 5 campaigns, 5 of them in new markets.
  2. Marketing Associate
    Oct 2022 - Jan 2025
    SoftBank · 2 yr 3 mo · Full-time · Sydney, Australia
    • Built a library of 599 articles that still drives sign-ups.
    • Grew organic traffic from 56k to 1296k monthly visits.
  3. Growth Marketing Manager
    Nov 2020 - Oct 2022
    Coupang · 1 yr 11 mo · Full-time · Sydney, Australia
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  4. Marketing Associate
    Aug 2017 - Nov 2020
    Lazada · 3 yr 3 mo · Full-time · Sydney, Australia
    • Built a library of 181 articles that still drives sign-ups.
    • Launched 5 campaigns, 3 of them in new markets.
  5. Marketing Associate
    Oct 2016 - Aug 2017
    ANZ · 10 mo · Full-time · Sydney, Australia
    • Built a library of 778 articles that still drives sign-ups.

Projects

Content and SEO benchmark
2024

Reproducible benchmarks comparing editorial and content strategy on real workloads.

References

No references yet.

Education

  1. KAIST
    BS, Marketing
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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