Smruti Haldar

Overview

Based in Kolkata. I lead onboarding and activation at Groww. Took growth activation from 21% to 54% in three quarters. Killed 7 features nobody used and shipped the 2 that customers asked for. Before that: Tata Motors and PwC. Most at home with SQL and user research. Former debater; now I argue with spreadsheets.

Fastest replies in the morning

Experience

1. Director of Product

   Jan 2026 - Present
   Groww · 10 mo · Full-time · Kolkata, India
   • Killed 7 features nobody used and shipped the 3 that customers asked for.
   • Took growth activation from 21% to 36% in three quarters.
   • Grew growth revenue from $9 million to $28 million ARR.
2. Product Manager

   Sep 2023 - Jan 2026
   Tata Motors · 2 yr 4 mo · Full-time · Kolkata, India
   • Launched the growth product in 3 markets.
   • Grew growth revenue from $6 million to $41 million ARR.
3. Senior Product Manager

   Jun 2021 - Sep 2023
   PwC · 2 yr 3 mo · Full-time · Kolkata, India
   • Killed 5 features nobody used and shipped the 2 that customers asked for.
4. Associate Product Manager

   Jan 2019 - Jun 2021
   Zerodha · 2 yr 5 mo · Full-time · Kolkata, India
   • Killed 4 features nobody used and shipped the 2 that customers asked for.
5. Associate Product Manager

   Aug 2016 - Dec 2018
   Boston Consulting Group · 2 yr 4 mo · Full-time · Kolkata, India
   • Ran 96 customer interviews before writing the first spec.

Projects

No references yet.

Education

1. St. Xavier's College, Mumbai

   B.A., Design
   2010 - 2014