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Son Le

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Content Marketing Lead at REA Group | ex-Tokopedia

Works at
REA Group
Location
Hanoi, Vietnam · ICT (UTC+7)
Experience
4+ years experience
Education
Waseda University
Languages
English, Vietnamese
Co-founder
Message Connect

Overview

4 years in marketing, the last 2 at REA Group, where I work on the content team. Launched 19 campaigns, 4 of them in new markets. Grew organic traffic from 101k to 1177k monthly visits. Previously at Tokopedia. Gardening and composting evangelist.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on content strategy
  • Speaking or podcast invitations
Please don't message about
  • Guest post swaps
  • Courses and coaching offers

Travels often; replies within 48 hours

Skills
content strategyanalyticseditorialcopywriting
Co-founderLooking for a co-founder
closes in 3 months

Need a go-to-market co-founder: pet insurance in the UK

The idea
Pet insurance in the UK
Stage
Customer interviews
I bring
6 years in content and SEO
Looking for
Commercial co-founder who has sold to enterprises
Commitment
Part-time to start
Location
Hanoi or remote

I bring 4 years of content and SEO (currently REA Group). Ideally you've sold to enterprises. Have a working prototype and design partners.

Hanoi, Vietnam · remote OKeditorialcopywritinganalytics
Open

Experience

  1. Content Marketing Lead
    Jun 2024 - Present
    REA Group · 2 yr 5 mo · Full-time · Hanoi, Vietnam
    • Launched 19 campaigns, 5 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 6.
  2. Marketing Associate
    Sep 2022 - May 2024
    Tokopedia · 1 yr 8 mo · Full-time · Hanoi, Vietnam
    • Launched 18 campaigns, 3 of them in new markets.

References

No references yet.

Education

  1. Waseda University
    BA, Economics
    2017 - 2021

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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