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Sonia Priya Menon

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Director of Product at Deloitte · Onboarding and activation · experimentation, user research

Works at
Deloitte
Location
Abu Dhabi, UAE · GST (UTC+4)
Experience
12+ years experience
Education
INSEAD Abu Dhabi
Languages
English, Arabic

Overview

I lead onboarding and activation at Deloitte in Abu Dhabi. Grew growth revenue from $3 million to $57 million ARR. Ran 150 customer interviews before writing the first spec.

Good reasons to reach out
  • Speaking or podcast invitations
  • Questions about onboarding and activation
  • Working sessions on SQL
Please don't message about
  • Agency or outsourcing pitches
  • Offshore staffing offers
  • Courses and coaching offers

Usually replies within a day

Skills
experimentationSQLunderwritinguser researchlifecycle

Experience

  1. Director of Product
    Apr 2024 - Present
    Deloitte · 2 yr 7 mo · Full-time · Abu Dhabi, UAE
    • Launched the growth product in 4 markets.
    • Killed 3 features nobody used and shipped the 4 that customers asked for.
  2. Associate Product Manager
    Feb 2022 - Apr 2024
    Emirates Group · 2 yr 2 mo · Full-time · Abu Dhabi, UAE
    • Took growth activation from 30% to 39% in three quarters.
  3. Senior Product Manager
    Mar 2020 - Feb 2022
    Standard Chartered · 1 yr 11 mo · Full-time · Abu Dhabi, UAE
    • Killed 8 features nobody used and shipped the 4 that customers asked for.
    • Took growth activation from 30% to 53% in three quarters.
  4. Group Product Manager
    Nov 2016 - Feb 2020
    Teva · 3 yr 3 mo · Full-time · Abu Dhabi, UAE
    • Grew growth revenue from $8 million to $36 million ARR.
    • Ran 189 customer interviews before writing the first spec.
  5. Associate Product Manager
    Aug 2014 - Jul 2016
    Monday.com · 1 yr 11 mo · Full-time · Abu Dhabi, UAE
    • Took growth activation from 34% to 47% in three quarters.

Projects

Open-source underwriting toolkit
2023

A small library for onboarding and activation that 442 developers star on GitHub.

Write-up: onboarding and activation in practice
2022

A long-form guide to onboarding and activation for people starting out.

References

No references yet.

Education

  1. INSEAD Abu Dhabi
    MBA, Business Administration
    2008 - 2010
  2. University of Jordan
    BSc, Engineering
    2003 - 2007

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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