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Overview
I lead onboarding and activation at Deloitte in Abu Dhabi. Grew growth revenue from $3 million to $57 million ARR. Ran 150 customer interviews before writing the first spec.
Good reasons to reach out
- Speaking or podcast invitations
- Questions about onboarding and activation
- Working sessions on SQL
Please don't message about
- Agency or outsourcing pitches
- Offshore staffing offers
- Courses and coaching offers
Usually replies within a day
Skills
experimentationSQLunderwritinguser researchlifecycle
Experience
- Director of ProductApr 2024 - PresentDeloitte · 2 yr 7 mo · Full-time · Abu Dhabi, UAE
- Launched the growth product in 4 markets.
- Killed 3 features nobody used and shipped the 4 that customers asked for.
- Associate Product ManagerFeb 2022 - Apr 2024Emirates Group · 2 yr 2 mo · Full-time · Abu Dhabi, UAE
- Took growth activation from 30% to 39% in three quarters.
- Senior Product ManagerMar 2020 - Feb 2022Standard Chartered · 1 yr 11 mo · Full-time · Abu Dhabi, UAE
- Killed 8 features nobody used and shipped the 4 that customers asked for.
- Took growth activation from 30% to 53% in three quarters.
- Group Product ManagerNov 2016 - Feb 2020Teva · 3 yr 3 mo · Full-time · Abu Dhabi, UAE
- Grew growth revenue from $8 million to $36 million ARR.
- Ran 189 customer interviews before writing the first spec.
- Associate Product ManagerAug 2014 - Jul 2016Monday.com · 1 yr 11 mo · Full-time · Abu Dhabi, UAE
- Took growth activation from 34% to 47% in three quarters.
Projects
Open-source underwriting toolkit
2023A small library for onboarding and activation that 442 developers star on GitHub.
Write-up: onboarding and activation in practice
2022A long-form guide to onboarding and activation for people starting out.
References
No references yet.
Education
- INSEAD Abu DhabiMBA, Business Administration2008 - 2010
- University of JordanBSc, Engineering2003 - 2007
Details
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Direct contact details
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