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Sophie Wouters

Sample profile

Content Marketing Lead at Microsoft · Content and SEO · content strategy, analytics

Works at
Microsoft
Location
Amsterdam, Netherlands · CET (UTC+1)
Experience
6+ years experience
Education
Bocconi University
Languages
English, Dutch
Open to work
Message Connect

Overview

Currently at Microsoft, where I work on content and SEO. Launched 12 campaigns, 3 of them in new markets. Hired and trained a content team of 7. Most at home with copywriting and analytics. I coach a junior basketball team.

Good reasons to reach out
  • Roles in content and SEO
  • Speaking or podcast invitations
  • Working sessions on copywriting
Please don't message about
  • SEO and link-building offers
  • Unpaid work or spec projects

Replies on weekday evenings

Skills
copywritinganalyticscontent strategyeditorial
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at growth-stage consumer apps companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Healthtech, Developer tools
Work mode
On-site
Available
90 days notice
Work authorization
Authorized to work in Netherlands
What I'm looking for
Scope to lead content and SEO work, with a manager who gives direct feedback.
Not interested in
Pure people management

6 years in content and SEO. Strongest at editorial and copywriting. Open to the right conversation.

Amsterdam, Netherlands · remote OKcopywritingcontent strategyanalytics
Open

Experience

  1. Content Marketing Lead
    Oct 2023 - Present
    Microsoft · 3 yr 1 mo · Full-time · Amsterdam, Netherlands
    • Built a library of 462 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 118k to 1127k monthly visits.
  2. Marketing Associate
    Nov 2020 - Oct 2023
    Mollie · 2 yr 11 mo · Full-time · Amsterdam, Netherlands
    • Grew organic traffic from 56k to 1405k monthly visits.

Projects

Write-up: content and SEO in practice
2025

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Bocconi University
    BSc, Psychology
    2016 - 2019

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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