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Stuart White

Sample profile

Content Marketing Lead at AIB · editorial, analytics

Works at
AIB
Location
Glasgow, UK · GMT (UTC+0)
Experience
10+ years experience
Education
University of Southampton
Languages
English
Co-founder
Message Connect

Overview

I work on content and SEO at AIB in Glasgow. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Most at home with analytics and editorial.

Good reasons to reach out
  • People who want to build this with me
  • Speaking or podcast invitations
  • Working sessions on copywriting
Please don't message about
  • Courses and coaching offers
  • Agency or outsourcing pitches
  • Unpaid work or spec projects

Replies within two days

Skills
copywritingcontent strategyanalyticseditorial
Co-founderLooking for a co-founder
closes in 3 months

Looking for a commercial co-founder for price monitoring for gig workers

The idea
Price monitoring for gig workers
Stage
Customer interviews
I bring
12 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Part-time to start
Location
Glasgow or remote

I bring 10 years of content and SEO (currently AIB). Ideally you've run operations in the Nordics. Have a working prototype and design partners.

Glasgow, UKanalyticscopywritingcontent strategy
Open

Experience

  1. Content Marketing Lead
    Nov 2025 - Present
    AIB · 1 yr · Full-time · Glasgow, UK
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 6.
    • Grew organic traffic from 82k to 964k monthly visits.
  2. Growth Marketing Manager
    Jun 2022 - Nov 2025
    Ryanair · 3 yr 5 mo · Full-time · Glasgow, UK
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Built a library of 302 articles that still drives sign-ups.
  3. Product Marketing Manager
    Nov 2018 - Jun 2022
    BP · 3 yr 7 mo · Full-time · Glasgow, UK
    • Took growth activation from 34% to 38% in three quarters.
  4. Marketing Associate
    Oct 2016 - Nov 2018
    HSBC · 2 yr 1 mo · Full-time · Glasgow, UK
    • Grew organic traffic from 150k to 1917k monthly visits.
    • Launched 19 campaigns, 6 of them in new markets.

Projects

Open-source copywriting toolkit
2022

A small library for content and SEO that 373 developers star on GitHub.

References

No references yet.

Education

  1. University of Southampton
    MEng, Psychology
    2018 - 2020
  2. University of Manchester
    BSc, Psychology
    2013 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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