Sudeshna Mondal

S

Growth Marketing Manager, Capgemini - Google Ads · paid social · CAC/LTV

Capgemini
Kolkata, India · IST (UTC+5:30)
6+ years experience
Manipal Institute of Technology
English, Hindi, Bengali
Learning
Messaging unavailable

Overview

Based in Kolkata. I work on performance marketing at Capgemini. Hired and trained a acquisition team of 5. Ran 274 creative tests a year across paid social. Amateur photographer; mostly street and food.

Good reasons to reach out
  • Mentors who have done this before
  • Questions about performance marketing
Please don't message about
  • Crypto token projects
  • Generic networking requests

Answers in batches on Fridays

Skills
paid socialcompetitive intelligenceattributionCAC/LTVGoogle Adscreative testing
LearningLearning something
closes in 3 months

Looking for feedback on my research proposal from someone in travel

Goal
Build a portfolio project in performance marketing that I'd be proud to show.
Where I am now
Beginner
Ideal mentor
Someone who has worked in performance marketing for a few years
Cadence
Monthly
What I can offer back
Help with frontend work

6 years in so far. Looking for honest feedback, once or twice a month.

Kolkata, Indiacreative testingcac/ltvpaid social
Open

Experience

  1. Growth Marketing Manager
    Aug 2025 - Present
    Capgemini · 1 yr 2 mo · Full-time · Kolkata, India
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Cut blended CAC by 21% while doubling spend.
  2. Marketing Associate
    Dec 2022 - Aug 2025
    Uber · 2 yr 8 mo · Contract · Kolkata, India
    • Launched 6 campaigns, 2 of them in new markets.
    • Cut blended CAC by 36% while doubling spend.
  3. Marketing Associate
    Apr 2021 - Dec 2022
    KPMG · 1 yr 8 mo · Full-time · Kolkata, India
    • Launched 14 campaigns, 6 of them in new markets.

Projects

Write-up: performance marketing in practice
2024

A long-form guide to performance marketing for people starting out.

Side project: a habit tracker
2024

Built with competitive intelligence and paid social. 3718 people used it last year.

References

No references yet.

Education

  1. Manipal Institute of Technology
    B.Tech, Economics
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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