Swagatika Shreyasi Haldar

S

Marketing Director at Brightline Group | ex-Salesforce

Brightline Group
Kolkata, India · IST (UTC+5:30)
14+ years experience
Indian Statistical Institute
English, Hindi, Bengali
Hiring
Messaging unavailable

Overview

I lead lifecycle marketing at Brightline Group in Kolkata. Hired and trained a lifecycle team of 12. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Most at home with retention and segmentation. I write a small newsletter about lifecycle marketing.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Working sessions on CRM
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • Courses and coaching offers
  • Generic networking requests

Replies within two days

Skills
BrazeretentionCRMemailsegmentation
HiringHiring for a role
closes in 3 months

2 product marketer roles open on the lifecycle team in Kolkata

Role
Product marketer
Level
Mid
Type
Full-time
Work mode
Hybrid
Compensation
₹18-90 LPA
Team
Lifecycle, 6 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
Intro call, technical deep dive, team chat

Comp ₹22-63 LPA. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Kolkata, India · remote OKcrmretentionsegmentation
Open

Experience

  1. Marketing Director
    Dec 2022 - Present
    Brightline Group · 3 yr 10 mo · Full-time · Kolkata, India
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
    • Lifted 90-day retention 5 points with lifecycle programs.
    • Launched 16 campaigns, 5 of them in new markets.
  2. Content Marketing Lead
    Jan 2021 - Dec 2022
    Salesforce · 1 yr 11 mo · Full-time · Kolkata, India
    • Launched 7 campaigns, 2 of them in new markets.
    • Hired and trained a lifecycle team of 7.
  3. Content Marketing Lead
    Mar 2019 - Jan 2021
    Goldman Sachs · 1 yr 10 mo · Full-time · Kolkata, India
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
    • Launched 9 campaigns, 6 of them in new markets.
  4. Content Marketing Lead
    Aug 2015 - Mar 2019
    Razorpay · 3 yr 7 mo · Full-time · Kolkata, India
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
    • Launched 12 campaigns, 6 of them in new markets.
  5. Marketing Associate
    Feb 2013 - Aug 2015
    Kotak Mahindra Bank · 2 yr 6 mo · Contract · Kolkata, India
    • Launched 15 campaigns, 5 of them in new markets.

References

No references yet.

Education

  1. Indian Statistical Institute
    M.Stat, Journalism
    2014 - 2016
  2. IIT Roorkee
    B.Tech, Journalism
    2007 - 2011

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