Swathi Deepa Natarajan

S

Analytics Manager at PwC | ex-Hindustan Unilever

PwC
Bengaluru, India · IST (UTC+5:30)
11+ years experience
IIIT Hyderabad
English, Hindi, Kannada
Advising
Messaging unavailable

Overview

I lead marketing analytics at PwC in Bengaluru. Taught SQL to 56 non-analysts. Wrote the metric definitions the leadership team reviews every week. Before that: Hindustan Unilever and Bajaj Finserv. Most at home with incrementality and NLP.

Good reasons to reach out
  • Advice on marketing analytics
  • Working sessions on incrementality
Please don't message about
  • Data broker offers
  • Survey or panel invitations
  • Crypto token projects
Skills
incrementalitySQLattributionmarketing mix modellingNLPLookerR
AdvisingOpen to advising
closes in 3 months

Office hours for analysts moving into data science: marketing analytics and NLP

Topics
marketing analytics, Looker, incrementality
Format
Formal advisor role
Terms
Paid
Capacity
A few async reviews a month
Best for
Teams scaling past 50 people

14 years of marketing analytics. Prefer specific questions over coffee chats.

Bengaluru, Indiaattributionrlooker
Open

Experience

  1. Analytics Manager
    Jun 2024 - Present
    PwC · 2 yr 4 mo · Full-time · Bengaluru, India
    • Replaced 116 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.
    • Built the marketing science models now used in 6 product decisions a quarter.
  2. Data Analyst
    Jul 2022 - Jun 2024
    Hindustan Unilever · 1 yr 11 mo · Full-time · Bengaluru, India
    • Replaced 24 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.
  3. Senior Data Scientist
    Aug 2020 - Jul 2022
    Bajaj Finserv · 1 yr 11 mo · Full-time · Bengaluru, India
    • Taught SQL to 88 non-analysts.
    • Replaced 80 hand-built dashboards with one metrics layer people trust.
  4. Data Scientist
    Aug 2018 - Aug 2020
    Myntra · 2 yr · Full-time · Bengaluru, India
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 39 hand-built dashboards with one metrics layer people trust.
  5. Data Analyst
    Jul 2015 - Aug 2018
    Paytm · 3 yr 1 mo · Full-time · Bengaluru, India
    • Replaced 22 hand-built dashboards with one metrics layer people trust.

Projects

Write-up: marketing analytics in practice
2025

A long-form guide to marketing analytics for people starting out.

References

No references yet.

Education

  1. IIIT Hyderabad
    B.Tech, Economics
    2007 - 2011

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

Sponsored