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Tanveer Johal

Sample profile

Content Marketing Lead at Zomato | ex-Nvidia

Works at
Zomato
Location
Noida, India · IST (UTC+5:30)
Experience
8+ years experience
Education
ISB Hyderabad
Languages
English, Hindi
Advising
Message Connect

Overview

Currently at Zomato, where I work on content and SEO. Grew organic traffic from 110k to 518k monthly visits. Built a library of 281 articles that still drives sign-ups. Before that: Nvidia and PhonePe. Trail runner and occasional climber.

Good reasons to reach out
  • Advice on content and SEO
  • Questions about content and SEO
  • Thoughtful intros to people in my field
  • Working sessions on analytics
Please don't message about
  • SEO and link-building offers
  • Guest post swaps

Answers in batches on Fridays

Skills
copywritingcontent strategyeditorialpartnershipsanalytics
AdvisingOpen to advising
closes in 3 months

Office hours for new marketing leads: content and SEO and partnerships

Topics
content and SEO, copywriting, content strategy
Format
Office hours
Terms
Open to discuss
Capacity
Two calls a month
Best for
Engineers moving into leadership

8 years of content and SEO. Can review plans, decks and hiring loops.

Noida, Indiacopywritinganalyticseditorial
Open

Experience

  1. Content Marketing Lead
    Apr 2024 - Present
    Zomato · 2 yr 7 mo · Full-time · Noida, India
    • Hired and trained a content team of 3.
    • Grew organic traffic from 91k to 1686k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Apr 2021 - Apr 2024
    Nvidia · 3 yr · Full-time · Noida, India
    • Built a library of 228 articles that still drives sign-ups.
    • Launched 7 campaigns, 6 of them in new markets.
  3. Marketing Associate
    Oct 2018 - Apr 2021
    PhonePe · 2 yr 6 mo · Full-time · Noida, India
    • Grew organic traffic from 97k to 1799k monthly visits.
    • Launched 12 campaigns, 3 of them in new markets.

Projects

Conference talk: lessons from content
2024

What went wrong and what worked while scaling content and SEO.

Content and SEO benchmark
2022

Reproducible benchmarks comparing analytics and content strategy on real workloads.

References

No references yet.

Education

  1. ISB Hyderabad
    MBA, Business Administration
    2019 - 2021
  2. Anna University
    B.E., Marketing
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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