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Tanvi Purvi Kelkar

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Director of Design, Nykaa - component libraries · Figma · design systems

Works at
Nykaa
Location
Ahmedabad, India · IST (UTC+5:30)
Experience
12+ years experience
Education
University of Delhi
Languages
English, Hindi, Gujarati

Overview

Based in Ahmedabad. I lead design systems at Nykaa. Shipped the design systems redesign that lifted task completion 22%. Cut support tickets about design systems by 53% with clearer copy and states. Before that: Accenture and Siemens. I tinker with 3D printers.

Good reasons to reach out
  • People who want to build this with me
  • Questions about design systems
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • SEO and link-building offers
  • Logo contests
  • Unpaid work or spec projects

Slower in the last week of each quarter

Skills
component librariesaccessibilitydesign systemsFigmauser research
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for construction estimating for hardware startups

The idea
Looking for an operations co-founder for construction estimating for hardware startups
Stage
Customer interviews
I bring
4 years in design systems
Looking for
Commercial co-founder who has sold to enterprises
Commitment
Part-time to start
Location
Ahmedabad or remote

I bring 20 years of design systems (currently Nykaa). Ideally you've shipped B2B software. Incorporated, self-funded so far.

Ahmedabad, Indiacomponent librariesfigmauser research

Experience

  1. Director of Design
    May 2025 - Present
    Nykaa · 1 yr 6 mo · Full-time · Ahmedabad, India
    • Built a component library 90 engineers ship with every day.
    • Shipped the design systems redesign that lifted task completion 27%.
  2. UX Researcher
    Dec 2021 - May 2025
    Accenture · 3 yr 5 mo · Full-time · Ahmedabad, India
    • Built a component library 28 engineers ship with every day.
    • Ran 116 usability sessions and turned them into a research repository.
  3. Design Manager
    Sep 2020 - Dec 2021
    Siemens · 1 yr 3 mo · Full-time · Ahmedabad, India
    • Brought the design systems flows to WCAG 2.2 AA.
  4. Senior Product Designer
    Oct 2017 - Sep 2020
    Zoho · 2 yr 11 mo · Full-time · Ahmedabad, India
    • Brought the design systems flows to WCAG 2.2 AA.
    • Built a component library 75 engineers ship with every day.
  5. Product Designer
    Mar 2015 - Oct 2017
    BigBasket · 2 yr 7 mo · Full-time · Ahmedabad, India
    • Built a component library 57 engineers ship with every day.

References

No references yet.

Education

  1. University of Delhi
    B.Com, Interaction Design
    2001 - 2005

Details

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