Teresa Marta Rodriguez

S

Product Marketing Manager at Beacon HQ · competitive intelligence, pricing

Beacon HQ
Barcelona, Spain · CET (UTC+1)
8+ years experience
TU Munich
English, Spanish
Messaging unavailable

Overview

I work on product marketing at Beacon HQ in Barcelona. Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable. Most at home with positioning and pricing. I read too many books about cities.

Good reasons to reach out
  • Second opinions on sales enablement decisions
Please don't message about
  • Crypto token projects
  • SEO and link-building offers
  • Offshore staffing offers

Prefers short, specific messages

Skills
sales enablementpositioningcompetitive intelligencepricing

Experience

  1. Product Marketing Manager
    Feb 2026 - Present
    Beacon HQ · 8 mo · Full-time · Barcelona, Spain
    • Grew payments revenue from $6 million to $22 million ARR.
    • Ran 196 customer interviews before writing the first spec.
    • Took payments activation from 20% to 40% in three quarters.
  2. Growth Marketing Manager
    Jul 2022 - Feb 2026
    LVMH · 3 yr 7 mo · Full-time · Barcelona, Spain
    • Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a product marketing team of 3.
  3. Marketing Associate
    Oct 2018 - Jul 2022
    BMW Group · 3 yr 9 mo · Full-time · Barcelona, Spain
    • Launched 6 campaigns, 5 of them in new markets.

Projects

Side project: a recipe search engine
2026

Built with positioning and competitive intelligence. 264 people used it last year.

References

No references yet.

Education

  1. TU Munich
    MSc, Journalism
    2018 - 2020
  2. École Polytechnique
    Ingénieur, Journalism
    2013 - 2017

Details

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