Thu Ly

Founder & CEO at Crest Logistics · compliance, growth

Crest Logistics

Ho Chi Minh City, Vietnam · ICT (UTC+7)

11+ years experience

INSEAD Singapore

English, Vietnamese, Spanish

Raising Hiring

Messaging unavailable

Overview

Founder of Crest Logistics (consumer finance). 11 years of building before that. Grew the team to 50 people across 4 countries. Took Crest Logistics from zero to $9 million ARR. Before that: McKinsey & Company and Tokopedia. I tinker with 3D printers.

Good reasons to reach out

Candidates for the role I'm hiring for
Investors who back our stage and sector
Working sessions on compliance

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Generic networking requests
SEO and link-building offers

Replies on weekends

Skills

lendingcompliancegrowthconsumer fintech

RaisingRaising capital

closes in 3 months

Raising a $3M seed for cash-flow forecasting for construction firms

Stage: Seed
Raising: $3M
Instrument: Convertible note
Committed so far: Opening the round now
Lead investor: Looking for a lead
Traction: 110 paying customers after 29 months
Use of funds: Engineering hires and the first sales team

110 paying customers after 29 months. Looking for investors who know wealth management and can help with enterprise sales.

Ho Chi Minh City, Vietnamgrowthcomplianceconsumer fintech

Open

HiringHiring for a role

closes in 3 months

Looking for account executives to join Crest Logistics early - consumer finance

Role: Account executive
Level: Mid
Type: Full-time
Work mode: Hybrid
Compensation: $189k-$237k + equity
Team: Founding team, 6 people
Start: As soon as possible
Must have: A record of closing B2B deals Experience selling to the buyers we sell to Clear written communication
Process: Two interviews and a paid trial day

Comp S$127k-S$196k. We decide within ten days. Message me with one thing you shipped that you're proud of.

Ho Chi Minh City, Vietnamconsumer fintechlendinggrowth

Open

Experience

Founder & CEO
Feb 2022 - Present
Crest Logistics · 4 yr 8 mo · Full-time · Ho Chi Minh City, Vietnam
- Took Crest Logistics from zero to $5 million ARR.
- Previously built and sold a small consumer finance company.
- Raised $7 million across 3 rounds.
Senior Financial Analyst
Jan 2019 - Feb 2022
McKinsey & Company · 3 yr 1 mo · Full-time · Ho Chi Minh City, Vietnam
- Saved $6 million a year renegotiating vendor contracts.
FP&A Manager
Aug 2016 - Jan 2019
Tokopedia · 2 yr 5 mo · Full-time · Ho Chi Minh City, Vietnam
- Closed the books in 6 days, down from 11.
- Saved $4 million a year renegotiating vendor contracts.
FP&A Manager
Aug 2015 - Jun 2016
Samsung Electronics · 10 mo · Full-time · Ho Chi Minh City, Vietnam
- Took forecast accuracy to within 2% for 8 straight quarters.

Projects

Write-up: consumer finance in practice

2026

A long-form guide to consumer finance for people starting out.

Open-source growth toolkit

2022

A small library for consumer finance that 352 developers star on GitHub.

References

No references yet.

Education

INSEAD Singapore
MBA, Business Administration
2015 - 2017
Nanyang Technological University
BEng, Computer Science
2010 - 2014

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