Linh Hoa Vu

S

Group Product Manager at Afterpay · user research, experimentation

Afterpay
Ho Chi Minh City, Vietnam · ICT (UTC+7)
11+ years experience
UNSW Sydney
English, Vietnamese
Messaging unavailable

Overview

I lead onboarding and activation at Afterpay in Ho Chi Minh City. Ran 44 customer interviews before writing the first spec. Most at home with last-mile delivery and lifecycle. Kannada theatre fan.

Good reasons to reach out
  • Speaking or podcast invitations
  • Working sessions on experimentation
  • Questions about onboarding and activation
Please don't message about
  • Sales demos
  • Feature requests for my employer's product
  • Crypto token projects

Replies on weekday evenings

Skills
last-mile deliverylifecycleuser researchSQLgrowthexperimentation

Experience

  1. Group Product Manager
    Nov 2022 - Present
    Afterpay · 3 yr 11 mo · Full-time · Ho Chi Minh City, Vietnam
    • Ran 53 customer interviews before writing the first spec.
    • Took growth activation from 21% to 47% in three quarters.
  2. Product Manager
    Feb 2020 - Nov 2022
    Woolworths Group · 2 yr 9 mo · Full-time · Ho Chi Minh City, Vietnam
    • Took growth activation from 28% to 46% in three quarters.
  3. Associate Product Manager
    Feb 2018 - Feb 2020
    Hyundai Motor · 2 yr · Contract · Ho Chi Minh City, Vietnam
    • Killed 3 features nobody used and shipped the 2 that customers asked for.
    • Ran 66 customer interviews before writing the first spec.
  4. Associate Product Manager
    Nov 2015 - Feb 2018
    Kakao · 2 yr 3 mo · Full-time · Ho Chi Minh City, Vietnam
    • Grew growth revenue from $2 million to $50 million ARR.
    • Launched the growth product in 12 markets.

Projects

Write-up: onboarding and activation in practice
2025

A long-form guide to onboarding and activation for people starting out.

Onboarding and activation benchmark
2024

Reproducible benchmarks comparing growth and last-mile delivery on real workloads.

References

No references yet.

Education

  1. UNSW Sydney
    BEng, Design
    2010 - 2014

Details

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