Vaishnavi Vidhi Dave

S

Content Marketing Lead, American Express - editorial · analytics · copywriting

American Express
Mumbai, India · IST (UTC+5:30)
6+ years experience
IIIT Bangalore
English, Hindi, Marathi
Co-founder
Messaging unavailable

Overview

6 years in marketing, the last 2 at American Express, where I work on the content team. Grew organic traffic from 90k to 589k monthly visits. Built a library of 501 articles that still drives sign-ups. Into vintage synthesizers.

Good reasons to reach out
  • People who want to build this with me
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
  • Questions about content and SEO
Please don't message about
  • Courses and coaching offers
  • Paid follower schemes
  • Guest post swaps

Replies within two days

Skills
analyticscopywritingcontent strategyeditorial
Co-founderLooking for a co-founder
closes in 3 months

Looking for a design-minded co-founder for micro-pensions for schools in tier-2 cities

The idea
Micro-pensions for schools in tier-2 cities
Stage
Idea
I bring
5 years in content and SEO
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time after funding
Location
Mumbai or remote

I bring 6 years of content and SEO (currently American Express). Ideally you've shipped B2B software. Have a working prototype and design partners.

Mumbai, India · remote OKcontent strategyeditorialcopywriting
Open

Experience

  1. Content Marketing Lead
    Nov 2024 - Present
    American Express · 1 yr 11 mo · Full-time · Mumbai, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 172k to 869k monthly visits.
  2. Marketing Associate
    Sep 2021 - Nov 2024
    Nykaa · 3 yr 2 mo · Full-time · Mumbai, India
    • Built a library of 751 articles that still drives sign-ups.
  3. Marketing Associate
    Oct 2020 - Sep 2021
    Ola · 11 mo · Full-time · Mumbai, India
    • Grew organic traffic from 115k to 507k monthly visits.

Projects

Write-up: content and SEO in practice
2025

A long-form guide to content and SEO for people starting out.

Open-source editorial toolkit
2024

A small library for content and SEO that 885 developers star on GitHub.

References

No references yet.

Education

  1. IIIT Bangalore
    M.Tech, Business Administration
    2020 - 2022
  2. Srishti Manipal Institute
    B.Des, Business Administration
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections