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Veronica Rodriguez

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Design Manager at Coinbase · B2B dashboards · data visualisation, Figma

Works at
Coinbase
Location
San Francisco, CA · PT (UTC-8)
Experience
14+ years experience
Education
University of Florida
Languages
English
Advising
Message Connect

Overview

Based in San Francisco. I lead B2B dashboards at Coinbase. Ran 49 usability sessions and turned them into a research repository. Most at home with interaction design and Figma.

Good reasons to reach out
  • Advice on B2B dashboards
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Unpaid work or spec projects
  • Generic networking requests

Answers in batches on Fridays

Skills
Figmainteraction designinformation architecturedata visualisation
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: B2B dashboards and interaction design

Topics
B2B dashboards, interaction design, information architecture
Format
Formal advisor role
Terms
Paid
Capacity
One advisory role at a time
Best for
First-time founders

15 years of B2B dashboards. Prefer specific questions over coffee chats.

San Francisco, CAinformation architecturefigmainteraction design
Open

Experience

  1. Design Manager
    Jul 2024 - Present
    Coinbase · 2 yr 4 mo · Full-time · San Francisco, CA
    • Cut support tickets about enterprise by 34% with clearer copy and states.
    • Ran 86 usability sessions and turned them into a research repository.
    • Built a component library 59 engineers ship with every day.
  2. UX Researcher
    Jan 2022 - Jul 2024
    Booking Holdings · 2 yr 6 mo · Full-time · San Francisco, CA
    • Brought the enterprise flows to WCAG 2.2 AA.
  3. Staff Product Designer
    Apr 2019 - Jan 2022
    Zoom · 2 yr 9 mo · Full-time · San Francisco, CA
    • Cut support tickets about enterprise by 49% with clearer copy and states.
  4. UX Researcher
    Jun 2015 - Mar 2019
    Accenture · 3 yr 9 mo · Full-time · San Francisco, CA
    • Cut support tickets about enterprise by 26% with clearer copy and states.
  5. Product Designer
    Jul 2012 - Jun 2015
    Wells Fargo · 2 yr 11 mo · Full-time · San Francisco, CA
    • Shipped the enterprise redesign that lifted task completion 36%.

References

No references yet.

Education

  1. University of Florida
    BS, Architecture
    2007 - 2011

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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