Vinicius Costa

Content Marketing Lead at Quill Foods | ex-Falabella

Quill Foods

São Paulo, Brazil · BRT (UTC-3)

9+ years experience

ITAM

English, Portuguese

Messaging unavailable

Overview

Content Marketing Lead at Quill Foods, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Most at home with editorial and content strategy.

Good reasons to reach out

Questions about content and SEO
Working sessions on content strategy
Second opinions on copywriting decisions

Please don't message about

Guest post swaps
Crypto token projects
Paid follower schemes

Replies between meetings, usually same day

Skills

content strategyanalyticseditorialcopywriting

Experience

Content Marketing Lead
Jun 2023 - Present
Quill Foods · 3 yr 4 mo · Full-time · São Paulo, Brazil
- Built a library of 283 articles that still drives sign-ups.
- Launched 5 campaigns, 6 of them in new markets.
- Hired and trained a content team of 9.
Marketing Associate
Feb 2020 - Jun 2023
Falabella · 3 yr 4 mo · Full-time · São Paulo, Brazil
- Grew organic traffic from 148k to 903k monthly visits.
- Launched 12 campaigns, 3 of them in new markets.
Marketing Associate
Oct 2017 - Feb 2020
Santander · 2 yr 4 mo · Full-time · São Paulo, Brazil
- Built a library of 574 articles that still drives sign-ups.

Projects

Side project: a reading list app

2023

Built with copywriting and editorial. 2459 people used it last year.

References

No references yet.

Education

ITAM
Licenciatura, Marketing
2013 - 2017

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

Direct email and a scheduling link.