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Wahyu Yusof

Sample profile

Senior Product Manager at Bank Central Asia · Marketplaces

Works at
Bank Central Asia
Location
Kuala Lumpur, Malaysia · MYT (UTC+8)
Experience
11+ years experience
Education
INSEAD Singapore
Languages
English, Malay
Advising
Message Connect

Overview

11 years in product management, the last 2 at Bank Central Asia, where I work on the marketplace team. Ran 196 customer interviews before writing the first spec. Killed 5 features nobody used and shipped the 3 that customers asked for. Before that: Samsung Electronics and Coupang. I tinker with 3D printers.

Good reasons to reach out
  • Advice on marketplaces
  • Second opinions on trust & safety decisions
  • Questions about marketplaces
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Offshore staffing offers

Replies on weekends

Skills
unit economicsmatchingtwo-sided networkstrust & safety
AdvisingOpen to advising
closes in 3 months

Office hours for PMs moving into fintech: marketplaces and two-sided networks

Topics
marketplaces, matching, two-sided networks
Format
Async reviews
Terms
Free for early founders
Capacity
A few async reviews a month
Best for
Engineers moving into leadership

11 years of marketplaces. Prefer specific questions over coffee chats.

Kuala Lumpur, Malaysiaunit economicstwo-sided networkstrust & safety
Open

Experience

  1. Senior Product Manager
    Sep 2024 - Present
    Bank Central Asia · 2 yr 2 mo · Full-time · Kuala Lumpur, Malaysia
    • Grew marketplace revenue from $8 million to $52 million ARR.
    • Ran 61 customer interviews before writing the first spec.
  2. Product Manager
    Sep 2020 - Jul 2024
    Samsung Electronics · 3 yr 10 mo · Full-time · Kuala Lumpur, Malaysia
    • Ran 67 customer interviews before writing the first spec.
    • Cut time-to-first-value for new marketplace customers from 17 days to 2.
  3. Associate Product Manager
    May 2017 - Sep 2020
    Coupang · 3 yr 4 mo · Full-time · Kuala Lumpur, Malaysia
    • Killed 6 features nobody used and shipped the 3 that customers asked for.
  4. Associate Product Manager
    Oct 2015 - May 2017
    Microsoft · 1 yr 7 mo · Full-time · Kuala Lumpur, Malaysia
    • Launched the marketplace product in 12 markets.
    • Ran 135 customer interviews before writing the first spec.

Projects

Write-up: marketplaces in practice
2023

A long-form guide to marketplaces for people starting out.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2017 - 2019
  2. Chulalongkorn University
    BEng, Computer Science
    2010 - 2014

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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