Wendy Irene Kang

Sample

Data Analyst at TD Bank · Marketing analytics · incrementality, attribution

TD Bank
Toronto, ON · ET (UTC-5)
1+ years experience
University of British Columbia
English, Hindi
Messaging unavailable

Overview

Currently at TD Bank, where I work on marketing analytics. Built the marketing science models now used in 10 product decisions a quarter. Taught SQL to 47 non-analysts.

Good reasons to reach out
  • Second opinions on attribution decisions
  • Speaking or podcast invitations
Please don't message about
  • Data broker offers
  • Offshore staffing offers
  • Generic networking requests

Answers in batches on Fridays

Skills
Rmarketing mix modellingattributionincrementalitySQL

Experience

  1. Data Analyst
    Oct 2025 - Present
    TD Bank · 1 yr · Full-time · Toronto, ON
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 101 hand-built dashboards with one metrics layer people trust.
    • Taught SQL to 108 non-analysts.

References

No references yet.

Education

  1. University of British Columbia
    BSc, Computer Science
    2021 - 2025

Details

Compensation expectations
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