Yang Luo

S

Analytics Manager at Arcadia Digital · attribution, marketing mix modelling

Arcadia Digital
Singapore · SGT (UTC+8)
7+ years experience
INSEAD Singapore
English, Mandarin
Hiring
Messaging unavailable

Overview

7 years in data science and analytics, the last 2 at Arcadia Digital, where I lead the marketing science team. Replaced 81 hand-built dashboards with one metrics layer people trust. Before that: Sea and Stripe. Most at home with SQL and marketing mix modelling. Trail runner and occasional climber.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Questions about marketing analytics
  • Speaking or podcast invitations
  • Second opinions on attribution decisions
Please don't message about
  • Survey or panel invitations
  • Unpaid work or spec projects
  • Offshore staffing offers

Replies within two days

Skills
SQLattributionLookermarketing mix modelling
HiringHiring for a role
closes in 3 months

Building out marketing science at Arcadia Digital: data analysts wanted in Singapore

Role
Data analyst
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$126k-$162k + equity
Team
Marketing science, 16 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Comfort with ambiguity
Process
3 conversations, no take-home

Comp S$122k-S$238k. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Singapore · remote OKattributionlookersql
Open

Experience

  1. Analytics Manager
    Dec 2024 - Present
    Arcadia Digital · 1 yr 10 mo · Full-time · Singapore
    • Wrote the metric definitions the leadership team reviews every week.
    • Built the marketing science models now used in 9 product decisions a quarter.
  2. Data Analyst
    Mar 2021 - Dec 2024
    Sea · 3 yr 9 mo · Full-time · Singapore
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 70 hand-built dashboards with one metrics layer people trust.
  3. Data Analyst
    Oct 2019 - Mar 2021
    Stripe · 1 yr 5 mo · Full-time · Singapore
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 112 non-analysts.

Projects

Open-source Looker toolkit
2023

A small library for marketing analytics that 558 developers star on GitHub.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2019 - 2021
  2. Tsinghua University
    BEng, Mathematics
    2014 - 2018

Details

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