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Yashika Negi

Sample profile

Content Marketing Lead, Dream11 - copywriting · analytics · content strategy

Works at
Dream11
Location
Gurugram, India · IST (UTC+5:30)
Experience
6+ years experience
Education
IIM Ahmedabad
Languages
English, Hindi
AdvisingOpen to work
Message Connect

Overview

6 years in marketing, the last 2 at Dream11, where I work on the content team. Hired and trained a content team of 10. Before that: Postman and Reliance Jio. Most at home with content strategy and editorial.

Good reasons to reach out
  • Advice on content and SEO
  • Roles in content and SEO
  • Second opinions on editorial decisions
Please don't message about
  • Generic networking requests
  • Courses and coaching offers

Replies between meetings, usually same day

Skills
content strategyeditorialcopywritingattributionanalytics
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: content and SEO and attribution

Topics
content and SEO, editorial, copywriting
Format
Async reviews
Terms
Paid
Capacity
A few async reviews a month
Best for
Seed to Series A teams

6 years of content and SEO. Prefer specific questions over coffee chats.

Gurugram, Indiaanalyticscontent strategycopywriting
Open
Open to workLooking for a role
closes in 3 months

Staff Content Marketing Lead roles in marketplaces - Gurugram or remote

Target roles
Staff Content Marketing Lead
Level
Staff / Principal
Industries
Consumer apps, Logistics
Work mode
Remote
Available
30 days notice
Work authorization
Indian citizen
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Night shifts

6 years in content and SEO. Strongest at editorial and copywriting. Can start in about six weeks.

Gurugram, India · remote OKcopywritinganalyticseditorial
Open

Experience

  1. Content Marketing Lead
    Sep 2024 - Present
    Dream11 · 2 yr 2 mo · Full-time · Gurugram, India
    • Grew organic traffic from 120k to 1024k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Growth Marketing Manager
    May 2022 - Sep 2024
    Postman · 2 yr 4 mo · Full-time · Gurugram, India
    • Grew organic traffic from 102k to 1110k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Oct 2020 - May 2022
    Reliance Jio · 1 yr 7 mo · Full-time · Gurugram, India
    • Grew organic traffic from 45k to 1404k monthly visits.

Projects

Open-source analytics toolkit
2024

A small library for content and SEO that 661 developers star on GitHub.

Side project: a recipe search engine
2022

Built with attribution and content strategy. 792 people used it last year.

References

No references yet.

Education

  1. IIM Ahmedabad
    MBA, Business Administration
    2019 - 2021
  2. IIT Bombay
    B.Tech, Marketing
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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