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Zara Tabassum Hussain

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Content Marketing Lead, Dream11 - content strategy · editorial · analytics

Works at
Dream11
Location
Mumbai, India · IST (UTC+5:30)
Experience
10+ years experience
Education
Shri Ram College of Commerce
Languages
English, Hindi, Marathi

Overview

Based in Mumbai. I work on content and SEO at Dream11. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Built a library of 634 articles that still drives sign-ups. Before that: Kotak Mahindra Bank and Mahindra Group. Most at home with partnerships and analytics. Marathoner (3 so far).

Good reasons to reach out
  • Roles in content and SEO
  • Questions about content and SEO
Please don't message about
  • Unpaid work or spec projects
  • Offshore staffing offers
  • Courses and coaching offers
Skills
content strategypartnershipscopywritingeditorialanalytics
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in robotics, Mumbai or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Developer tools, Climate tech
Work mode
Hybrid
Available
From next quarter
Work authorization
Indian citizen, open to relocating
What I'm looking for
Hands-on work on editorial with room to mentor.
Not interested in
Agencies and outsourcing firms

10 years in content and SEO. Strongest at editorial and analytics. Can start in about six weeks.

Mumbai, India · remote OKcopywritingcontent strategypartnerships

Experience

  1. Content Marketing Lead
    Jan 2024 - Present
    Dream11 · 2 yr 10 mo · Full-time · Mumbai, India
    • Hired and trained a content team of 10.
    • Built a library of 877 articles that still drives sign-ups.
  2. Growth Marketing Manager
    Nov 2020 - Jan 2024
    Kotak Mahindra Bank · 3 yr 2 mo · Full-time · Mumbai, India
    • Hired and trained a content team of 3.
  3. Marketing Associate
    May 2017 - Jul 2020
    Mahindra Group · 3 yr 2 mo · Full-time · Mumbai, India
    • Launched 6 campaigns, 2 of them in new markets.

Projects

Side project: a commute planner
2022

Built with partnerships and copywriting. 3276 people used it last year.

References

No references yet.

Education

  1. Shri Ram College of Commerce
    B.Com, Economics
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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