Zineb Benali

Overview

Currently at Takealot, where I lead B2B dashboards with a team of 14. Cut support tickets about enterprise by 51% with clearer copy and states. Shipped the enterprise redesign that lifted task completion 18%.

Travels often; replies within 48 hours

Experience

1. Director of Design

   Apr 2025 - Present
   Takealot · 1 yr 6 mo · Full-time · Casablanca, Morocco
   • Ran 119 usability sessions and turned them into a research repository.
   • Cut support tickets about enterprise by 28% with clearer copy and states.
2. Product Designer

   Nov 2022 - Apr 2025
   Dangote Group · 2 yr 5 mo · Full-time · Casablanca, Morocco
   • Cut support tickets about enterprise by 55% with clearer copy and states.
3. Product Designer

   Apr 2021 - Nov 2022
   Absa · 1 yr 7 mo · Full-time · Casablanca, Morocco
   • Built a component library 56 engineers ship with every day.
   • Ran 74 usability sessions and turned them into a research repository.
4. Product Designer

   Dec 2018 - Apr 2021
   Amazon · 2 yr 4 mo · Contract · Casablanca, Morocco
   • Cut support tickets about enterprise by 53% with clearer copy and states.
   • Built a component library 36 engineers ship with every day.
5. UX Researcher

   Oct 2015 - Dec 2018
   Standard Bank · 3 yr 2 mo · Contract · Casablanca, Morocco
   • Built a component library 42 engineers ship with every day.

No references yet.

Education

1. University of Lagos

   BSc, Architecture
   2010 - 2014