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Zoe Smith

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Group Product Manager at DBS Bank | ex-Atlassian

Works at
DBS Bank
Location
Melbourne, Australia · AEST (UTC+10)
Experience
8+ years experience
Education
HKUST
Languages
English

Overview

Currently at DBS Bank, where I lead creator tools with a team of 18. Cut time-to-first-value for new creator customers from 10 days to 2. Ran 102 customer interviews before writing the first spec. Before that: Atlassian and Tencent. Most at home with content and creator economy. Yoga every morning.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Second opinions on content decisions
Please don't message about
  • Courses and coaching offers
  • Offshore staffing offers
  • Generic networking requests

Fastest replies in the morning

Skills
contentmobilemonetisationcreator economy

Experience

  1. Group Product Manager
    Jun 2023 - Present
    DBS Bank · 3 yr 5 mo · Contract · Melbourne, Australia
    • Ran 69 customer interviews before writing the first spec.
    • Killed 7 features nobody used and shipped the 2 that customers asked for.
  2. Associate Product Manager
    Aug 2019 - Jun 2023
    Atlassian · 3 yr 10 mo · Full-time · Melbourne, Australia
    • Ran 121 customer interviews before writing the first spec.
  3. Associate Product Manager
    Oct 2018 - Aug 2019
    Tencent · 10 mo · Full-time · Melbourne, Australia
    • Killed 8 features nobody used and shipped the 2 that customers asked for.
    • Took creator activation from 34% to 45% in three quarters.

References

No references yet.

Education

  1. HKUST
    BEng, Economics
    2013 - 2017

Details

Compensation expectations
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