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Overview
7 years in marketing, the last 1 at eBay, where I work on the acquisition team. Cut blended CAC by 19% while doubling spend. Ran 712 creative tests a year across paid social. Before that: Etsy and Microsoft. Most at home with paid social and creative testing. I play football every Sunday.
Good reasons to reach out
- Second opinions on paid social decisions
Please don't message about
- Unpaid work or spec projects
- Agency or outsourcing pitches
- Offshore staffing offers
Travels often; replies within 48 hours
Skills
creative testingpaid socialCAC/LTVGoogle Ads
Experience
- Growth Marketing ManagerNov 2025 - PresenteBay · 1 yr · Full-time · Los Angeles, CA
- Ran 314 creative tests a year across paid social.
- Hired and trained a acquisition team of 5.
- Launched 19 campaigns, 4 of them in new markets.
- Marketing AssociateFeb 2022 - Nov 2025Etsy · 3 yr 9 mo · Full-time · Los Angeles, CA
- Launched 8 campaigns, 6 of them in new markets.
- Marketing AssociateOct 2019 - Feb 2022Microsoft · 2 yr 4 mo · Full-time · Los Angeles, CA
- Cut blended CAC by 28% while doubling spend.
- Launched 11 campaigns, 4 of them in new markets.
Projects
Performance marketing benchmark
2023Reproducible benchmarks comparing Google Ads and CAC/LTV on real workloads.
References
No references yet.
Education
- Duke UniversityBS, Psychology2014 - 2018
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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