Abigail Nichols

Growth Marketing Manager at Marble Security · Lifecycle marketing · segmentation, email

Marble Security

San Francisco, CA · PT (UTC-8)

4+ years experience

Carnegie Mellon University

English

Messaging unavailable

Overview

4 years in marketing, the last 2 at Marble Security, where I work on the lifecycle team. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Lifted 90-day retention 7 points with lifecycle programs. Previously at Snowflake. Outside work: long runs and longer podcasts.

Good reasons to reach out

Thoughtful intros to people in my field

Please don't message about

Agency or outsourcing pitches
Offshore staffing offers
SEO and link-building offers

Answers in batches on Fridays

Skills

emailsegmentationretentionBraze

Experience

Growth Marketing Manager
Jun 2024 - Present
Marble Security · 2 yr 4 mo · Full-time · San Francisco, CA
- Hired and trained a lifecycle team of 12.
- Launched 9 campaigns, 5 of them in new markets.
- Lifted 90-day retention 10 points with lifecycle programs.
Marketing Associate
Oct 2022 - Jun 2024
Snowflake · 1 yr 8 mo · Full-time · San Francisco, CA
- Lifted 90-day retention 14 points with lifecycle programs.
- Launched 18 campaigns, 5 of them in new markets.

Projects

Side project: a budgeting app

2024

Built with retention and email. 2187 people used it last year.

References

No references yet.

Education

Carnegie Mellon University
BS, Journalism
2018 - 2022

Details

Compensation expectations

What they are targeting for their next role.

Visible to connections

Direct contact details

Direct email and a scheduling link.