Agnieszka Zielinski

Analytics Manager at Adyen · Marketing analytics

Adyen

Prague, Czechia · CET (UTC+1)

10+ years experience

University of Amsterdam

English, Czech

Messaging unavailable

Overview

Analytics Manager at Adyen, focused on marketing analytics. Replaced 46 hand-built dashboards with one metrics layer people trust. Taught SQL to 195 non-analysts. Before that: IKEA and Personio. Most at home with R and SQL. I write a small newsletter about marketing analytics.

Good reasons to reach out

Second opinions on marketing mix modelling decisions
Working sessions on incrementality
Thoughtful intros to people in my field

Please don't message about

SEO and link-building offers
Survey or panel invitations

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Skills

LookerSQLattributionmarketing mix modellingincrementalityR

Experience

Analytics Manager
Oct 2022 - Present
Adyen · 4 yr · Full-time · Prague, Czechia
- Replaced 59 hand-built dashboards with one metrics layer people trust.
- Wrote the metric definitions the leadership team reviews every week.
- Built the marketing science models now used in 4 product decisions a quarter.
Senior Data Scientist
Nov 2019 - Oct 2022
IKEA · 2 yr 11 mo · Full-time · Prague, Czechia
- Replaced 88 hand-built dashboards with one metrics layer people trust.
Data Scientist
Dec 2016 - Nov 2019
Personio · 2 yr 11 mo · Full-time · Prague, Czechia
- Taught SQL to 86 non-analysts.
- Replaced 53 hand-built dashboards with one metrics layer people trust.

Projects

Write-up: marketing analytics in practice

2025

A long-form guide to marketing analytics for people starting out.

Marketing analytics benchmark

2024

Reproducible benchmarks comparing R and incrementality on real workloads.

References

No references yet.

Education

University of Amsterdam
BSc, Economics
2013 - 2016

Details

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