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Ajith Acharya

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Director of Product at BigBasket | ex-Wipro

Works at
BigBasket
Location
Hyderabad, India · IST (UTC+5:30)
Experience
15+ years experience
Education
NIT Surathkal
Languages
English, Hindi, Telugu
Open to work
Message Connect

Overview

I've spent 20 years on onboarding and activation - first at KPMG, now at BigBasket. Cut time-to-first-value for new growth customers from 18 days to 3. Most at home with user research and growth. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Roles in onboarding and activation
  • Working sessions on SQL
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Courses and coaching offers

Usually replies within a day

Skills
lifecycleSQLexperimentationgrowthuser research
Open to workLooking for a role
closes in 3 months

Staff Director of Product roles in consumer apps - Hyderabad or remote

Target roles
Staff Director of Product
Level
Staff / Principal
Industries
Logistics, Fintech
Work mode
Remote
Available
Immediately
Work authorization
Indian citizen, open to relocating
What I'm looking for
A team that ships weekly and owns growth end to end.
Not interested in
Crypto

20 years in onboarding and activation. Strongest at user research and lifecycle. Open to the right conversation.

Hyderabad, India · remote OKgrowthsqlexperimentation
Open

Experience

  1. Director of Product
    Mar 2024 - Present
    BigBasket · 2 yr 8 mo · Full-time · Hyderabad, India
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
    • Grew growth revenue from $4 million to $41 million ARR.
  2. Associate Product Manager
    Aug 2021 - Feb 2024
    Wipro · 2 yr 6 mo · Full-time · Hyderabad, India
    • Ran 94 customer interviews before writing the first spec.
    • Took growth activation from 30% to 44% in three quarters.
  3. Product Manager
    Feb 2018 - Aug 2021
    PhonePe · 3 yr 6 mo · Full-time · Hyderabad, India
    • Launched the growth product in 9 markets.
  4. Senior Product Manager
    Nov 2015 - Feb 2018
    InMobi · 2 yr 3 mo · Full-time · Hyderabad, India
    • Took growth activation from 21% to 51% in three quarters.
  5. Product Manager
    Apr 2012 - Nov 2015
    KPMG · 3 yr 7 mo · Full-time · Hyderabad, India
    • Launched the growth product in 3 markets.

Projects

Open-source experimentation toolkit
2024

A small library for onboarding and activation that 729 developers star on GitHub.

References

No references yet.

Education

  1. NIT Surathkal
    B.Tech, Computer Science
    2002 - 2006

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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